Forecasting Physicians' Choice Of Prescriptions? Ask Their Patients, Says Management Insights Study Physicians' choice of
prescriptions are often influenced by patients, with patient experience with specific
drugs playing a strong role, according to the Management Insights feature in the current issue of Management Science, the flagship journal of the Institute for Operations Research and the Management Sciences (INFORMS�). The results have important implications for those who market pharmaceuticals.
Source: www.medicalnewstoday.com
# posted by Network @ 4:00 PM
