After wrestling for years over whether to endorse banning prescription drug ads, the American Medical Association is taking a softer approach.A-M-A delegates meeting in Chicago today adopted a new policy that says new drugs shouldn't be advertised until physicians learn about them.
That approach by the nation's largest doctors' group is in line with guidelines the pharmaceutical industry adopted last year when it pledged to educate doctors before beginning consumer ad campaigns.
The new policy was adopted on a voice vote on the final day of the A-M-A's annual policy-making meeting.
The A-M-A's president-elect, Doctor Ronald Davis of Detroit, says the measure would let physicians review the pros and cons of certain drugs before prescribing them.
Labels: No Prescription, Online Pharmacy, Prescription Drugs
# posted by Network @ 7:16 PM
